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Program Overview

INCEPTION’S Syllabus & an Overall for Business English Course


The aims and objectives should be established for the Business English program before hatching a plan to market it.


We should be aware that today’s adult learners want the course to be relevant to their jobs, should be beneficial and less complex as they already struggle with their English. Keeping this in our mind; INCEPTION’s staff should negotiate with the prospective clients and the organization interested in our course. Although this course outline has been prepared keeping in mind the International framework and guidelines provided. But you must remember that this syllabus can be re-negotiated at any time; as per client’s requirements.

The trainers at Inception must also decide what learning activities and tasks can be done to help your clients develop their communicative competences further, i.e. their linguistic, socio-cultural and pragmatic competences.

Business English is a very dynamic syllabus and we at Inception need to be flexible enough to adapt to new and changeable circumstances, for instance; most business English students need to communicate within a certain context, so the syllabus must reflect the discourse they are confronted with. So, if you know your students are in the corporate finance field and usually have to present figures and results in English you will probably have to include the following items in the syllabus:

·         Dealing with numbers and figures

·         Describing trends

·         Corporate finance vocabulary

·         Understanding and producing financial reports

·         Giving presentations


The syllabus can also be organized in many different ways; courtesy to our clients, for example:

·         Topics: Management, Finance, Technology, etc

·         Business skills: Presentations, Negotiations, Meetings, Socializing, Introductions, Telephoning, Writing reports, Writing business letters (Incetpion’s target)

·         Tasks: activities students need to do using the language in order to achieve something



At Inception; we should focus more on the language aspect of the Business course, including modules that are matrix; training should be provided keeping the set framework in mind and activities should be based on Reading, Writing, Listening & Speaking Skills. For instance:

·         Lexis: idioms, expressions, vocabulary, etc.

·         Functions: agreeing, disagreeing, giving explanations, taking the floor, interrupting, asking for opinions, etc.

·         Texts: examples of authentic written and spoken texts.

·         Grammar: word order, adverbial phrases, if clauses, verb tenses. For example: to describe trends students need to know when to use the present progressive , the past simple or the present perfect.

·         Learning strategies: recording vocabulary, looking for information

·         Intercultural skills: awareness of different cultures

While delivering the designed the syllabus it is crucial to negotiate the content and types of assessment with your trainers at Inception & include their expertise. They can choose to discuss how to select suitable material to take into consideration when delivering the course and how to evaluate the whole program.


Course Objectives and Description:



Our Business English Communication syllabus will focus on the development and enhancement of skills in written business communication, oral business communication, and non-verbal communication. Concentration is on clarity of communication objectives, building vocabulary and comprehension of business documents. This course aims to develop students’ oral and written skills to communicate effectively in business contexts and academic pursuits in the area of business. Upon successful completion of this course, students will be able to:



 demonstrate an understanding of the basic principles of effective business communications

 Assess your own speaking and writing messages for clarity and content

 Choose specific language as well as writing and speaking techniques that make communication more successful, as you speak and write.

 plan and write clear, concise, and correct business documents and papers that exhibit professional writing skills

 write professional correspondence for specific purposes

 understand and effectively use non-verbal communication skills

 give effective oral presentations with and without the aid of multimedia

 understand team skills necessary for success in completing and communicating complex words


Effective Business Communication in English course outline:

The language aspect


Class 1:

  • Introduction to Business English.

·         Communicate confidently in a range of business situations

·         Improve your speaking, listening, reading and writing skills

·         Learn useful business vocabulary and business expressions in writing

·         Improve Presentations skills

·         Revise and extend your knowledge of important grammar structures

·         Be more effective in your job by improving your language skills

·         Gain confidence and achieve your business objectives more easily

·         Enjoy the benefits of being a proficient and fluent speaker of English

Class 2:

  • Telephoning: how to use the telephone to make business calls
  • Answering the phone / calling other people
  • Taking and leaving phone messages
  • Asking to speak someone / saying if someone is busy
  • Spelling difficult words / names over the phone Etc.
  • Telephoning listening and speaking practice


Class 3:

  • Meetings
  • Organising and holding a meeting
  • Inviting other people to speak
  • Giving your opinion and reacting to other people
  • Interrupting
  • Chairing a meeting

Class 4:

  • Emails
  • How to write effective emails
  • Salutations / greetings
  • Writing the body of the email
  • Closing / signature
  • Some typical emails – job application, enquiry about an order, a complaint, introducing your company to new client / customer
  • Style
  • What to avoid in emails (some common mistakes)
  • Practice and follow-up activities

Class 5:

  • Presentations
  • Planning and making a presentation
  • Who is your audience?
  • Getting the room ready
  • The top 10 tips for the perfect presentation
  • Common mistakes and what to avoid
  • Holding your audience’s attention
  • Writing handouts and notes

Class 6:

  • Sales and Marketing
  • How to sell in English
  • Telephone and face-to-face sales
  • Understanding your customers
  • How to gather and use market research (intro)
  • Persuading reluctant customers
  • Advertising and copywriting (intro)
  • Why is motivation so important to becoming a great sales professional?


Class 7:

  • Dealing with problems / troubleshooting
  • Handling a difficult customer / client in English
  • Troubleshooting problems during a project
  • A disagreement with colleagues / team
  • Resolving disputes and solving problems
  • Practice / roleplay

Class 8:

  • What next? How to continue developing your business English skills
  • Continuing your Business English studies
  • Developing your self-study skills
  • Using the web and online resources
  • An introduction to resources and further courses you may find useful at Inception

Program Objectives

    At the end of the program, students should be able to:
  • Acquire the language and skills needed to increase learners’ ability to communicate in English in a range of business situations
  • Achieve operational command of English vocabulary and business terminology.
  • Develop competency in concise writing, effective meeting and potent negotiation with particular emphases on the skills required in report writing, presentation and communication in business context.
  • Build up and raise confidence in using English through discussion activities

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Telephone : +974 4412 6661
Fax : +974 4460 4688
P.O.Box : 18153 Doha,Qatar

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